‘Buzzin’ Results from our Latest PR Campaign

August 17, 2017
Graham Bowers

“Natural Ranks create a buzz for leading artificial grass company Buzz Grass”

 

The Brief

Buzz Grass is a new brand name launched for Artificial Grass Ltd’s residential arm. Operating from a new domain name, Natural Ranks were given the objective of establishing a search engine presence whilst encouraging exposure of the brand.

The Challenge

Artificial Grass is a competitive market, with household names occupying the top positions of Google, so we understood that only strong coverage and authoritative backlinks would complement the beautiful website design and UX which we worked alongside Morph to ensure represented the company in a modern, professional way.

The Plan

We trawled through 30 years’ worth of weather data, to find which day (on both a national and regional level) is the wettest day of the year, and therefore, the days you should avoid an outdoor BBQ/Party or event. We built an infographic and the campaign really took off!

The Outcome

Our Press release and infographic was widely received which was adapted and published on the below websites with highlights being The Express & Daily Star, as well as many regional news publications. In case you were wondering, the day we came up with is August 4th!

 

Publication DA
The Express 87
Edinburgh News 86
The Scotsman 86
The Daily Star 82
The Courier 76
Cambridge News 71
Coventry Telegraph 65
Belfast Live 62
Sunderland Echo 60
Worcester News 59
Get Surrey 59
Northampton Chronicle 58
Southport Visitor 55
Get West London 53
Derbyshire Times 52
Chad 51
Devon Live 51
Hereford Times 50
Bromsgrove Advertiser 43
Eastwood Advertiser 42
Glasgow Live 40
Ideal Magazine 38
Sunderland Echo 32
Somerset Live 32
Grantham Matters 21
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