‘Buzzin’ Results from our Latest PR Campaign

“Natural Ranks create a buzz for leading artificial grass company Buzz Grass”

The Brief

Buzz Grass is a new brand name launched for Artificial Grass Ltd’s residential arm. Operating from a new domain name, Natural Ranks were given the objective of establishing a search engine presence whilst encouraging exposure of the brand.

The Challenge

Artificial Grass is a competitive market, with household names occupying the top positions of Google, so we understood that only strong coverage and authoritative backlinks would complement the beautiful website design and UX which we worked alongside Morph to ensure represented the company in a modern, professional way.

The Plan

We trawled through 30 years’ worth of weather data, to find which day (on both a national and regional level) is the wettest day of the year, and therefore, the days you should avoid an outdoor BBQ/Party or event. We built an infographic and the campaign really took off!

The Outcome

Our Press release and infographic was widely received which was adapted and published on the below websites with highlights being The Express & Daily Star, as well as many regional news publications. In case you were wondering, the day we came up with is August 4th!