The Rise of Inbound Marketing

Here we explore the rise of inbound marketing.

What is Outbound Marketing?

Outbound Marketing is a more traditional type of marketing, whereby you are actively pushing information to potential buyers to earn a lead or sale. e.g tv ads, radio ads, print advertising.

What is Inbound Marketing?

Inbound marketing is a marketing strategy which focusses on getting found by customers. This method earns a potential customers attention by providing them with useful, relevant content.

The below infographic by Voltier Digital outlines why Outbound Marketing has slowly declined over the years and Inbound Marketing is becoming a more effective approach.