Content Marketing use to be a technique which fell under the SEO role, but now Content Marketing has grown in popularity due to its success and the changes in the digital age, that it has become an entity of its own which ‘plays well’ with SEO.
Content Marketing is the process of researching, creating and publishing content aimed at your businesses target audience. The aim of this content is to bring recognition to the business whilst providing your target audience with something useful,engaging or informative. Usually this content is provided in the form of a blog post but can also be used on main site pages. This content could be made up of text, images, videos, dependant on your purpose and target goal.This content should be shared via your social media channels which will help promote your brand.
Rather than trying to sell your business directly through these articles, they are used as a trust builder and a ‘pull’ method to bring attention to your brand. Content Marketing is successful based on the theory that if you are providing useful information to your target audience, that they will remember you and put trust in your business which will in time help generate sales.
Client: Silver Tree Jewellery
Objective 1: Increase visitors to the Vivienne Westwood section of the website.
Practice 1 : We researched “The History of Vivienne Westwood” and created an Infographic on this topic which we posted on their blog. We then connected via blogger outreach and social media with influential fashion bloggers and asked if they would like to share the Infographic with their audience, this generated a large amount of back links to The Silver Tree website which helped contribute to them gaining 1st page positions for Vivienne Westwood phrases.
Objective 2: Increase awareness of the fake Vivienne Westwood Jewellery sites which are plaguing the top 10 of Google, to ensure people are educated on what they are buying.
Practice 2 : We researched using various experts and online portals the differences in fake jewellery and created an in-depth blog post showcasing all the differences in detail. This blog post contributes to around 100 visits to the Silver Tree website every month.