Search engine optimisation: The process of choosing targeted keyword phrases related to a site, and ensuring that the site ranks well when those keyword phrases are part of a web search.
Source:www.marketingterms.com

Almost all Internet users go to search engines to find what they are looking for online. It is therefore essential that, to harness the potential of your website, it is optimised to appear high (most users only look on the first few pages) on the major search engines.

These are the main areas that need to be addressed when optimising a website:

Research

Keywords – Find out what are the most popular searches relating to what you would like to the site to rank for.

Technical Elements � The search engine friendliness of the site.

On Page Optimisation

Changes occurring on the page.

On Site Optimisation

Changes applied across the site.

External Site Optimisation

Any optimisation occurring off site that affects rank.

Optimised Content Pages

Pages created using search engine friendly templates, optimised for one keyword per page, created solely to ensure that the page ranks for that keyword.

The complete SEO Package

Each one of the above areas is key to a good Search Engine Optimisation programme

* Image courtesy of Library of Congress