SEO Training

We provide search engine optimisation training for line-managers, web developers and in-house SEO teams. If you need to learn the SEO basics and are intrigued as to how you can improve the performance of your website, contact us for more information. SEO workshops are held upto 6 times per year and numbers are restricted at each event. Don’t miss out!

SEO 1 Day Training Course

Our SEO training day helps develop your Internet Marketing skills and confidence in building your site’s natural rankings on the major search engines. As part of the training course you will:

  • Learn how to drive high-quality natural search traffic
  • Understand how Google works
  • Identify relevant keywords and content opportunities for your website
  • Learn how to plan and carry out a successful SEO strategy
  • Discover how to monitor and report back on your sites progress.

Agenda:

Introduction to SEO

  • What is SEO?
  • The importance of SEO.
  • What Search Engines see and how they work
  • The History of Google’s algorithms and which of these play an important role today.(Penguin, Panda etc)

How to optimise a website

We will run through all current SEO techniques used to improve site rankings, starting from the initial site research to them all important final tweaks. We will discuss each of the below topics, explaining exactly what each entails, why they can help and provide you with working examples.

Keyword Research

  • How to choose the correct keywords to target
  • How to evaluate your competitors keywords

Webpage Optimisation

  • Adding Titles and META tags
  • Using Page Headings
  • Image Alt tags
  • Tweaking / Adding SEO Content

Website Optimisation

  • How to create a search engine friendly site structure
  • How to interlink pages

Link Building

  • How link popularity works
  • How to evaluate competitor sites
  • How to get sites to link to yours
  • How to manage your link building campaign

Monitoring and Reporting

  • Learn how to use Website Analytics and the best tools to use
  • Learn how to quickly and easily report back on your websites keyword positions.
  • How to look at what your competitors are doing

Your SEO tutors for the day

Christopher Hough

Chris_Avatar A Search Engine Optimiser based in Liverpool. Chris graduated University and started a successful freelance web design career before moving to one of the UK’s most popular price comparison websites where he headed a development team and then the Search Engine Optimisation project. He later went on to lead the Search Engine Optimisation team at Europe’s biggest Digital Marketing Agency. Chris has over 10 years experience of building and optimising websites for the major UK Search Engines.

Graham Bowers

Graham_Avatar A Search Engine Optimisation specialist based in Lancaster. Having worked for a number of successful digital marketing companies since leaving University, Graham has over 10 years experience of optimising websites for the major UK search engines. In his career he has had the pleasure of working for the largest digital agency in Europe and was the lead Search Engine Optimiser for many blue chip companies.

Course dates and locations are flexible and can be arranged for a time and place to suit you.    

Full Day Cost: £350+VAT

For more details or to discuss email team@naturalranks.co.uk or call 0751 540 2970.