Pinterest Climb Higher

Pinterest climb higher as they recently announced that over 150 million people use Pinterest globally every month. The site contains over 75 billion pins, with 75% of those from commercial websites.

Their user base has doubled in the past year – an interesting achievement for such a personal (rather than social) network. People use Pinterest as a scrapbook and shopping list; rather than a place to connect. Pins are a remarkably evergreen form of content – they last almost forever, are always searchable and can rank in Google.

This has enabled Pinterest to gather a great deal of data. They can engage in audience and trend profiling like never before.

They’ve also introduced three new forms of advert – one-tap, video and app.

It seems like it’s onwards and upwards for Pinterest.